A History of Brilliance
Since 1895, our savoir-faire in crafting precision-cut crystals has delighted designers the world over. Inspiring and influencing with high-quality products that elevate any design, it’s time to discover our world.
A world of wonder awaits in our wide assortment of shapes, sizes, and colours.
Discover the world of Swarovski for Professionals
Inspirations of AW 2025/2026
Awakening a sense of magic and mystery, hinging on the nostalgic and the new, our four illuminating themes usher in a future era of symmetry and style.
70s Chic
With an emphasis on effort and elegance, the revival of sartorial style is reinvented. Joy and glamour in dressing for every occasion mark a departure from casual wear. Put-together silhouettes and luxurious, enduring designs highlight a return to stylish attire.
Surreal Sci-Fi
Fashion embraces an alien, sci-fi surrealness amid our altered reality. Highlighting the climate chaos, discussions around populating other planets and “Astro tourism” influence new designers. Creativity, movement and eccentric forms dominate in an envisioning of the future.
Smart Nature
The trusted and reliable are back in vogue. In defiance of turbulent times, we’re rediscovering familiar comforts. Designs emphasise resourcefulness and sustainability, with practical and functional clothing taking centre stage.
Hauntingly Beautiful
Modern design embraces alternate beliefs, with ancient practices and healing symbols gaining ground. Embracing both light and shadow, a focus on the mysterious and unknown emerges in aesthetics filled with gothic undertones and sharpened Victoriana references.
Innovations of AW 2025/2026
Striking a balance with radiantly retro yet cutting-edge cuts and colours, our AW25/26 innovations underline a new season of considered brilliance.
Vintage Vibes
Riffing on retro, New Crystal LacquerPRO Ignite Effects in Crystal Mango, Crystal Orchid and Crystal Pine Green are a family of forever favourites. Comforting and familiar, they offer a new focus on classic chic.
Futuristic Flair
Fluid and flexible, Crystal Mesh Standard Mini captures an otherworldly sense of the bold and the brilliant in one versatile form.
Sustainable Sparkle
Shimmering with natural beauty, Swarovski ReCreated™ Dark Jonquil offers a sense of the elegant and organic.
Unique Tactility
Intriguing Intarsia Square Flat Back adds a sheen of decadent surface texture to designs taken from history yet created for the contemporary.
Project Highlights
Explore some inspiring interpretations of our Swarovski crystals showcased in the products of our Ingredient Branding partners.
Our Products
Boasting up to 18,000 stock-keeping units of loose crystals, supplying more than 70 colors , over 30 Effects, and 50 Lacquers, our assortment is truly outstanding. Our made-to-order Forward Integrated Elements offer fabulous flexibility with unlimited combination possibilities to ensure endless inspiration.